Friday, July 24, 2015



FOR IMMEDIATE RELEASE: Legendary “Walker’s Cay Chronicles” Angler, Flip Pallot, launches new website, blog

Saltwater fly fishing pioneer’s site boasts a “playgroup” of angling icons, including Lefty Kreh, Stu Apte, Chico Fernandez, and many more

For a self-declared technophobe who thought the Internet was likely a “passing fad”, angler and consummate outdoorsman Flip Pallot is surprisingly excited about his new web presence, www.FlipPallot.com.
                “No one could be more amazed than myself by the fact that I’m getting to announce the opening of my own, full service website,” he said in a release. “FlipPallot.com...  I just love saying it. Not one to have welcomed or accepted the World Wide Web, I find myself, like everyone else on planet earth, knee deep in its allure.
“I think I’m going to say it again. ‘Www.flippallot.com’ –  feels good!”
Pallot worked closely with angler, guide and outfitter Brian Flechsig, owner of Mad River Outfitters in Columbus, Ohio.
“I had plenty of help and encouragement in the launching of the site,” he said.
The site itself is a virtual ‘who’s who’ of legendary fly anglers, and users can expect to glean angling wisdom from the likes of Stu Apte, Lefty Kreh, Rob Fordyce, and many more.
The site’s kick-off also includes Flip’s first ever blog, “Tall Tales”, a compendium of fishing adventures and insights from Pallot and friends, which is available as a RSS feed. “FlipPallot.com isn’t just a portal to booking Pallot for appearances: it presents a reckoning of the history and relationships of a master,” said Flechsig, whose encouragement was a catalyst for the site. “And, importantly, this site will provide him with a vehicle for sharing the wisdom and knowledge he’s accrued over the years. I don’t know of any anglers who couldn’t benefit from the opportunity to virtually sit at the master’s knee.”
Flechsig, who’s spent the last several years mastering his own brand of web-retail strategies, has piloted his outfitting business around the onslaught of big-box outdoors retail, in part due to his commitment to providing anglers and customers meaningful web content and avoiding “clickbait”-style web content that promises much but does little more than confuse customers.
                “Flip and I both believe that, if you provide your customers with good information and steer clear of bullshitting them, they’re going to stick around,” he said. “This website will equip anglers to make good decisions when it’s time for them to break out their wallets.
“And, if they want to break their wallets out then and there, well, we’ve got them covered,” he laughed.
For his part, Pallot himself is looking forward to the site’s evolution, and welcomes feedback from friends, fans, and anglers everywhere.
“…After it’s been around for a couple of weeks, it will begin to take shape as a truly unique place to visit – that’s a promise,” he said. “Meanwhile, please slip around the site and let me know your thoughts; I’ll be right pleased to hear from you.
“And…‘FlipPallot.com’. Damn…just had to say it one more time.”


For press inquiries, please e-mail, info@flippallot.com or call Brian Flechsig at (614) 451-0363 and of course be sure to visit the site at www.flippallot.com


Monday, July 20, 2015


Finally!!!


After more than a year in the making, we can finally tell you what Flip Pallot and Brian Flechsig have been up to!


Mad River Outfitters and Flip Pallot have teamed-up to bring you the NEW www.flippallot.com!


Click Here to check out the new website!



Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214

Friday, July 3, 2015

Press Release:
July 1, 2015

Temple Fork Outfitters New Impact™ Series Fly Rods


Rod design has always been a game of compromises…until now.  Several years ago we introduced our RPM™ (Rod Performance Matrix) to better define what a rod – or rod series – has been designed to do.  Presentation, distance and lifting are the three attributes by which all rods can be measured.  Emphasis in one of these has always meant a deficiency in another.  The new Impact™ rods by Temple Fork Outfitters, through an innovative fusion of fly rod functions designed to achieve the pinnacle of performance, have made this compromise a thing of the past.

Impact™ rods are unbelievably smooth and powerful, loading and unloading with maximum efficiency affording an effortless feel and level of performance that will impress the most accomplished angler along with the easy loading fish-ability newer fly casters need. Their action, in conjunction with a unique combination of the latest materials, merges the attributes of all your favorite rods in such a way that there’s no trace of any of the familiar limitations you’ve had to put up with.  Impact™ rods are designed to exceed every angler’s expectations with a level of excellence that will set new industry standards.  That’s making an Impact.

Each blank offers a very slim profile finished with our exclusive Tactical Series Stripping Guides and ultra-lightweight chromium-impregnated stainless snake guides.  Their reduced profile burl cork handles are both handsome and durable - plus they retain their superb feel under all fishing conditions.  The handsome blanks are matte black with black thread wraps and emerald trim.  Smoke-gray machined aluminum reel seats with gray carbon fiber inserts adorn the larger models with beautiful rosewood inserts on the smaller models.  Starting at $324.95, the Impact rods are available through a limited selection of our best dealers in line weights four through ten.

For more information on the Impact Series, or any other TFO products contact your local TFO dealer or visit, www.tforods.com.  


Contact:
Brandon Powers
Temple Fork Outfitters
8115 Sovereign Row
Dallas, TX 75247


***Watch HERE and Mad River Outfitters Social Media Channels for a link to the new Impact Fly Rods as soon as they become available for sale.



Back in February, the folks at TFO sent MRO's Brian Flechsig one of the new "Experimental" fly rods which we now know will be called the Impact. He took the rod with him on the annual Andros Island Bonefish trip and here is what he and Andros Island Bonefish Club owner Shawn Leadon had to say about the rod:



Mad River Outfitters expects to have the new Temple Fork Outfitters Impact fly rods available for Sale in late July or early August.

Stay Tuned!




Mad River Outfitters
"Flagship" Temple Fork Outfitters Dealer

813 Bethel Rd.
Columbus, Ohio 43214
614-451-0363
admin@madriveroutfitters.com