Mad River Outfitters: July 2010

Friday, July 9, 2010

Smart Shield - Serious Sun Protection

Staying protected from the harmful rays of the sun is big business these days! Earlier this year we teamed up with BUFF and their products are selling like hotcakes. UV rated clothing from Simms, Patagonia and Columbia flies off the shelves both here in the shop and on the web. Tilley hats are more popular than ever and local dermatologists now send their patients to us for "full coverage".

We have now teamed up with the folks at Smart Shield and now offer some of the finest and most unique products in their class:

Today's active consumers demand healthier products. SmartShield's unique formulation helps reduce the risk of skin cancer and premature aging. These products are waterproof, sweatproof, non-staining and eco-friendly. UVA/UVB protection that's so light and natural, you forget it's there!

Better than oil-based sunscreens

Unlike oil-based sunscreens that clog pores and capture heat, being Aloe Vera based, SmartShield products are quickly absorbed and bond with the top layers of the skin. This invisible and natural feeling protective shield allows the skin to perspire naturally and stay cooler. SmartShield is hypoallergenic and safe for all skin types. SmartShield is a serious sunscreen that can be worn all-day, everyday. It won't clog pores, won't stain clothes and won't sting eyes. The special formulas contain Vitamins A, C and E are are quickly absorbed for serious, tough protection.

One of the highlights is the SPF 30 Gel- a dry, cooling alchohol base that is great for people with oily skin. A favorite of many!

Another hard to find is the Sunscreen Spray!

They also feature a DEET FREE insect repellent that really works!

See all the new SmartShield products by Clicking Here!

Greg Senyo and Summer Fly Tying

Summer isn't traditionally a big season for fly tying in our industry....but nobody told this guy!!

Greg Senyo is like the energizer bunny. Despite he and his crew at SAO fishing and guiding hard this summer, they are still cranking out the flies, tutorials and materials. We are sure glad to have SAO as friends here at MRO!

The Big News is Greg's new- "Shaggy Dub"

Senyo's Shaggy Dub is a spandex micro hair material with similar properties to rubber. The major difference is Shaggy Dub is UV resistant and will not break down, crack, deteriorate, rot, and become unusable like straight rubber after being exposed to the elements and sun light.Shaggy Dub is also cut long so that it can be utilized by tyers for everything from small nymphs to extremely large streamers. The movement of this material brings your flies to life, and the faintest motion or water current creates an "Alive" motion to the fly pattern.Offered in 12 colors it can be effectively introduced/blended to your favorite dubbings/furs or used straight to build increased motion to your fly patterns. Here are few pictures of Steelhead fly patterns that use Shaggy Dubbing and currently are used for Great Lakes Steelhead, Salmon, and Trout