The ONE is coming!

SAGE tells us that the one we have been waiting for is coming!

Sage Manufacturing, fly-fishing industry leader, launches the ONE rod series. The ONE rod is the first precision casting instrument to take advantage of Sage's groundbreaking Konnetic technology. The ONE offers exceptional tracking with virtually no lateral or torsional movement, resulting in astonishing casting accuracy that is unparalleled in the marketplace.

The inherent strength of Konnetic technology allows ONE rods to have a smaller diameter and are 25% lighter than comparable Sage rods. These attributes combine to provide augmented aerodynamic efficiency. Further innovations are the 70% lighter, low profile ferrules that help direct and carry energy through the rod without sacraficing strength, critical action and feel.

"The ONE rod becomes a true extension of the angler's arm," notes Sage Chief Rod Designer Jerry Siem. "It offers a more fluid transmission of energy from the arm to the fly. The eye sees the cast it wants to make and is translated to the hand through the rod instantaneously."

The fast-action ONE rod family is intended for all fishing conditions thanks to a list of high-end features. A custom cork handle is fashioned in a snub-nose, half-wells grip on the 3-6 weights and a full-wells handle with fighting butt on the saltwater capable 6-10 weights. Each handle is designed to match the exact taper of the rod providing even greater sensitivity and feel. Other details include the Sage designed round eye tip-top which never pinches or binds the line, allowing the caster to mend and cast in any direction with full control. On the 3-6 weights, the elegant walnut insert is perfectly married with the bronze anodized aluminum reel seat. Saltwater weights feature all anodized reel seat components. The ONE Rod comes in a new Black Ice color, which has a translucent finish and is complemented by black guide wraps and bronze trim wraps. Each rod comes with a powder-coated aluminum rod tube with Sage medallion and a hand-made rod sock.

"The ONE Rod is smooth and precise with an intentionally forgiving 'sweet spot' that complements widely diverse casting styles," says Eric Gewiss, Sage's marketing manager. "This helps the angler make a full range of close-in and long distance casts that hit the mark with equal ease. Being able to feel exactly what the line is doing through all stages of the cast gives anglers ultimate control so they can make the micro-adjustments needed to place the fly precisely where it's wanted"

Already award winning, the One rod has been recognized as the "Best New Fly Rod" at EFFTEX 2011. Award ceremonies were held in June at the EFFTEX show in Amsterdam.

The ONE rod will be available at Sage authorized retail locations in August/September 2011 with a selection of 22 single hand models. ONE rods range from 3-10 weights and will be priced from $715 to $740 (Expected to arrive at MRO the 1st week of August)

About Konnetic Technology

Konnetic technology, the most recent and significant evolution in the fly rod innovation, uses new materials combined with pioneering manufacturing methods and processes. This technology inocorporates an optimized ratio of Sage's proprietary resin to exclusive high modulus aerospace-grade carbon fiber.

The latest construction methods include Sage's Advanced Modulus Positioning System (AMPS); a process that precisely aligns and positions carbon fiber materials to exacting tolerances for the greatest blank strength delivering extremely efficient energy transfer throughout the shaft. Using Sage's High Compression Molding process, carbon fibers are compacted for optimum density and precise alignment while simultaneously fusing the 50% lighter all-carbon fiber inner core.

Also New from SAGE- "ESN" Rods and the Upgraded "Bass" Rods

The new European Style Nymphing rods are gonna be cool. All 10' and 2-5wt models.

The Bass Rods have all been updated for 2012 and they will now be featuring a Peacock Bass model!



All of the new Sage rods including the new ONE are set for delivery at Mad River Outfitters in the 1st or 2nd week of August 2011!!! We'll let you know...don't worry.

Also look for them to be available for pre-sale on the website very soon!



Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214
614-451-0363
www.madriveroutfitters.com

Alaska! Naknek River Camp

Alaska!

Our 2011 July trip is arriving today at the Naknek River Camp. Jerry Darkes is hosting the trip and we will surely be posting some great reports and photos in the next few weeks. We are super excited about these trips and have another one scheduled for trophy rainbows this Fall and have already set aside our July "Sampler" week for 2012!

In the meantime, we wanted to share a bit more with about what Jim Johnson has to say about his unique lodge. The Naknek River Camp- "Alaska's Affordable Alternative"

"Remember way way back in the old days when we could travel to a fancy lodge in Alaska for a week of decadent bliss just by cashing in part of the interest we had earned on our investments?
Me either.
Traveling to Alaska has always involved tough choices. Will the kids get new shoes for school or will I get that new fly line I need? Will the wife finally be able to get that dishwasher she has been dreaming about or will I get the new zip front breathable waders? Will I only be able to golf twice a week or will I be forced to fish shoulder to shoulder on the Alaska road system with all of the other poor souls that bought General Motors stock? Many a fisherman has been forced to save his pennies for years and years to be able to afford that one “trip of a lifetime”.

The economy has been tough for everybody, and we have all had to adapt to the new reality. We are all trying to make our fishing vacation dollars go farther. We are doing our best to help out by offering an all-inclusive week at one of Bristol Bay's best fishing destinations for around $2000.
This package includes a guide, boat, all meals and a comfortable cabin on the banks of the world famous Naknek River, which has some of the best trophy rainbow fishing in the world.



Alaska's Affordable Alternative


"We founded the Naknek River Camp on the basic premise that Alaska was just too amazing to be kept as a playground for the rich. We set out to create Alaska’s Affordable Alternative, featuring 8 comfortable cabins located within Katmai National Park, at the outlet of Naknek Lake. This unique location offers quick access to both the Naknek River with its prolific runs of salmon and trophy rainbow trout and to the wadeable wilderness streams that feed into the incredibly beautiful Naknek Lake.

We use 3 large deep V boats to access remote rivers that are fly-out destinations for most other lodges in our area, including the World famous Brooks river and falls, featuring some of the most photogenic brown bears on the planet!

Of course, no other lodge at any price can boast that they have the amazingly productive upper Naknek River just outside their front door. It is no coincidence that Fish Alaska Magazine has chosen the Naknek as the best place to fish for trophy Alaskan rainbows year after year. Our home run in front of camp features some of the fastest action for trophy rainbow available in the entire state.

You will have to give up a few luxuries, of course, but we do our best to make our guests comfortable. We hope that when you leave, you will feel like you have spent a week with family. My wife Phyllis and my daughter Tana will do their best to keep you stuffed full of the best foods wild Alaska has to offer, like wild salmon and halibut, mixed in with a few favorites from our dinner table in Michigan like smothered pork chops and Dijon chicken. Breakfast will be full of hearty foods like scrambled eggs, pancakes, sausage and bacon. You won't have to give up hot showers or running water, and you'll even be able to charge your camera batteries in your cabin. No Masseuse on staff, but I might be able to get one of my kids to walk on your back.
We have over 20 years of experience hosting fly fisherman on the Pere Marquette River in Michigan, so we understand what it takes to put together a great fishing trip and we guarantee that we will make sure that your trip to Alaska will be a cherished memory.

But once in a lifetime? At the very small prices that we are charging, we think you might very well want to make this trip every year!"

Jim Johnson- owner- Naknek River Camp

As stated.....stay tuned. Jerry and the gang will no doubt have stories and pictures to share. We'll be posting on the web, Facebook etc. over the next few weeks. In the meantime, if we have peaked your interest, check out the trips that we have on the books to the Naknek River camp:

Trophy Rainbows- "Spey and Switch Special" with host Jeff Liskay

September 17th- 24th 2011

Spots Open - Click Here for pricing and details




MRO's Alaska Sampler

July 21st- 28th 2012

Click Here for details and pricing! Taking reservations now!




* can't make our dates? Mad River Outfitters can help you put together a private/individual booking to the Naknek River camp as well as several other options in AK.




Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214
614-451-0363
www.madriveroutfitters.com

"No Fly Zone" and other Bug Stuff

With all of the wet weather and standing water throughout the midwest....and the rest of the country for that matter, predictions are that it will be a banner year for pesky bugs. We have already seen evidence around here.

Mad River Outfitters has you covered. We feature a variety of products to keep you protected no matter what your outdoor pursuit.


Introducing: Simms new "No Fly Zone" Clothing and Accessories.

Whether insects fly, crawl or climb, they won’t want anything to do with this protective clothing. Simms partner, Burlington® Labs, has developed a patented process that binds Permethrin, an odorless, water-based, biodegradable compound, directly to their clothing so you don’t have to apply repellent on your skin. This effective, long-lasting technology - up to 70 launderings! - is harmless to you and the fabric. To protect yourself from those annoying bug bites, insist on NO FLY ZONE™ clothing from Simms.

Men's "FlyAway" Shirts- Click Here


Also in a new Zip-Off pant for men- Click Here

"FlyAway" Shirt and basic pants for Women- Click Here

Also a few hats and accessories in the line- Click Here

See the full-line of "No Fly Zone" Clothing and accessories Here

How about "Home-made"? New Ultrathon for Clothing and Gear. "No Fly Zone in a bottle".

We also carry mosquito head nets and they have already been selling like hotcakes! A must for any trip to Alaska but this year they may be a must for just about any trip. Check them out Here

For those that prefer the safer alternative- DEET FREE spray from the folks at Smart Shield. Great reviews on this stuff! Click Here





Click Here to view our entire department of "Sun and Bug Stuff"- just in time for Summer!

Mad River Outfitters
813 Bethel Rd.

Columbus, Ohio 43214

614-451-0363

http://www.madriveroutfitters.com/

Simms Footwear in stock!

Simms has launched a new line of technical footwear and they are finally in stock and shipping!

The new Harbor Gore-Tex shoe offers rugged good looks and superior performance and comfort. We have been wearing these around the shop and they are really great!

Check them out Here!




One of the best boat shoes we have seen! The new Mariner shoe has an awesome non-marking sole and a ton of features that make it "best in class"


Check out the Mariner Shoes Here!

Yes...it's a sandal, but with features that make it worthy of being called a wading shoe! The new Streamtread Sandal is the 1st of it's kind to offer the latest "CleanStream" type sole from Simms. Will accept studs just like their wading shoes.

Check them out Here!



And last but definitely not least.....................

The new RipRap shoe is our choice for "best of season". 1st of all, these things are wildly comfortable....we are getting great reviews. Secondly, these are truly the best "wet wading" shoes that we have seen. The unique 3-layer mesh system allows the breathability and comfort of a sandal while keeping out sand, rocks and debris.

Check them out Here!

**Remember that Mad River Outfitters is a full-service Simms dealer and we can get you anything that they make. Even if you don't see it on our website, give us a call or drop us an e-mail....we can have it shipped right from their warehouse!

Mad River Outfitters

813 Bethel Rd.

Columbus, Ohio 43214

614-451-0363

http://www.madriveroutfitters.com/

May Orvis Rod Promotion

Buy any Orvis Helios, Hydros, Access or Superfine Touch rod and pick an Access Mid-Arbor Reel of your choice for FREE! Or, updgrade to a Mirage Reel for only $200.00!Purchase any Clearwater II Rod and Pick a Battenkill Bar Stock Reel for FREE!

Offer valid through May 31st, 2011


Here's How it works:

1. Pick your fly rod (links below)
2. Pick your Fly Reel

That's it! We'll remove the price of the reel from your invoice when we ring you up! FREE reel. If you chose a Mirage reel, we will reduce the price to $200.00.

* please note that the web will still show the cost of the reel but we promise we'll remove the reel cost from your total when we ring you up! (The website doesn't charge your card....we do remember)


Pick your rod:

Any Orvis Helios, Hydros, Access or Superfine Touch-

http://www.madriveroutfitters.com/c-406-orvis-fly-rods.aspx

Pick your reel:

Any Orvis Acces fly reel, Battenkill Bar Stock Fly Reel or upgrade to Mirage for $200.00-

http://www.madriveroutfitters.com/c-407-orvis-fly-reels.aspx


* This offer also valid at our physical location in Columbus, Ohio

FREE Orvis Access Mid-Arbor Reel or Battenkill Bar Stock Reel of your choice with the purchase of an Orvis Helios, Hydros, Access or Superfine Touch Fly Rod!


Mad River Outfitters
614-451-0363
admin@madriveroutfitters.com

**This offer not available in conjunction with other MRO promotions such as "Make it and Outfit" or "Line it Up". These discounts are still available with other manufacturers but not applicable if a FREE or discounted reel is involved. Thanks

New- Umpqua U-Series Hooks!

Umpqua now offers the serious fly tyer a value-based hook alternative to the current offerings on the market. The new U-Series hooks offer a basic range of the most desirable hook styles. After extensive product reasearch, they are now delivering this quality product at a terrific price. Umpqua U-series hooks feature: High grade carbon steel, chemically sharpened pints, micro barbs for easy penetration and easy de-barbing. Mad River Outfitters is now stocking the following U-series hooks:

The U001 Dry Fly Hook is a standard wire, down eye and 1XL hook shank

Check them out Here!

The U101 Nymph Hook features a sproat bend, 1XL shank length and is 1X strong.

Check them out Here

The U103 Hook is a Nymph/Streamer hook featuring a 2XL shank length and 1XS wire. Our choice for bead heads!

Check them out Here

The U202 is the Curved nymph hook in the line. Scud/Pupa, 1X short and 1X strong

Check them out Here

The U301 Nymph/Streamer hook has a down eye, 3XL hook shank and 1X strong. Great choice for stoneflies, small buggers and etc.

Check them out Here

The U302 is the 4X streamer hook in the line. Down eye, 1X strong and 4XL shank length.

Check them out Here

2011 Fishing Schedule

Wow! 2011 is off to a great start and we are looking forward to our busiest year on record!

Hundreds of NEW products have been added to the store over the past few weeks and months and our website is now 2011 "ready". Check out the new stuff Here!

New Flies are already posted for the season. Some cool new patterns can be seen Here!

Not only do we feature all of the gear and flies for the sport...but we actually practice the craft. 2011 will be our most aggressive "fishing" year ever. Every month we have a featured place, or places to fish and an overview is offered here in this blog.

Why not give us a try this year? You don't have to be local.......we meet you at the destination so it doesn't matter to us where you are from. Whether a guide trip in Ohio, Pa or Michigan or one of our more exotic destinations, we want to fish with you this year!

Remember to find full details and daily updates on our Facebook page

January typically finds us in the Amazon chasing peaock bass. Brian Flechsig and a group of 7 anglers were all packed and ready to go on January 21st when word came down that there was just too much water in the jungle.

Long story short but this group has now rescheduled to the week of October 1st- 8th 2011 and there are now Two Spots Open.

We are also booking January 20th- 28th 2012 and hosting this trip will be Jerry Darkes.

For more information on our Peacock Bass trips and the unique floating cabin system that we use- Click Here

Just about anywhere in the U.S.- February is a great month to "get out of Dodge"

We have been hosting Bonefish trips to the Andros Island Bonefish Club in the month of February for over a dozen years now and we aren't going to change anytime soon.

Shop manager Andy Jensen will be hosting a group from February 19th- 26th- full week or shorter stays available. We also serve as a full booking agent for AIBC and can help you put togehter a trip at anytime this spring.

Click Here for details on our Bonefish Trips

Patagonia Chile is one of the last great frontiers on planet earth. The trout fishing is also un-paralleled.

We book trips from November 1st- May 1st for groups of 1-12 but we have always featured a "shop trip" in March.

This year the trip is March 5th- 12th and will be hosted by our own Dick Davidson. As always we will be the guests of Nicolas and Ilsie Gonzalez and their Patagonia Trouters.

A few spots left this season and already booking 2012!

Click Here for the details

March will also find us chasing Steelhead a bit closer to home!

This year we are featuring a trip to the Muskegon River in Michigan as the guests of the Muskegon River Lodge.

This is a fantastic destination right on the banks of the famous Michigan tailwater. Your host will be Steve Kuieck and his staff at Rivequest charters.

Spring Steelhead Trip- March 20th- 23rd- Click Here for Details

We also feature a full service guide operation here in Ohio and Pennsylvania along the famous "Steelhead Alley". We feature the guide talents of Jerry Darkes, Jeff Liskay, John Rochus and Greg Senyo and his Steelhead Alley Outfitters.

Details on booking a day or two for Erie Steelhead can be found Here!

April, May and June is when fishing really picks up here in the Midwest and one of our favorite spots is Lake St. Clair!

We have now teamed up with Captain Brian Meszaros to offer our customers some of the best warmwater fishing to be found on the planet!!!! Don't believe us.....give it a try......we dare you.

Full details AND photos can be found Here!

June 1st is the opening of Musky season on St. Clair and Captain Brian is known for his expertise. Muskies can be had on the fly from June 1st until late into the fall and those interested are encouraged to give us a call and get a trip on the books.

July 23rd- 30th- Naknek River Camp- Alaska

Jerry Darkes will be hosting our July Alaska trip to the Naknek River Camp. They will be chasing a variety of salmon and trout species...and dodging some bears!

This is a fantastic trip and we are thrilled to add it to the line-up. Best part is the price at $1995.00 per angler!

Details on our Alaska Trips Here

Slide Inn- Montana

August 7th- 13th

Join Brian Flechsig and old pal Kelly Galloup on the banks of the Madison River.

A staple trip in the rotation now for over 5 years! Can't go wrong!

Click Here for details on our Montana Trip

Fall Salmon Trip

September 19th- 22nd

We will once again be the guests of Schmidt Outfitters and they will float us down the Manistee in search of King Salmon. A trip we have been doing since 1989!!!!

Click Here for details on our Fall Salmon Trip

September also finds us back in Alaska chasing late season Trophy Rainbows.

Naknek River Camp- Trophy Rainbows/Switch Special Trip

September 17th- 24th 2011

This special trip will be hosted by friend and renowned guide Jeff Liskay. Jeff is a spey/switch expert and will be teaching a hands-on Spey/Switch School during this week. A great chance to learn more about this hot topic and put it to use right in front of the lodge.

Details on the Alaska Trophy Rainbow Trip with Jeff Liskay

September 30th- October 8th

Peacock Bass in the Amazon with Brian Flechsig

Make-up trip from January but currently 2 spots open. January 2012 dates open as well.

November 5th- 12th

Andros Island Bonefish Club

with host Brian Flechsig

Click Here for more on our Bonefish Trips

Other than that....we don't plan on fishing much in 2011.

As always, any questions whatsoever on any of these excursions, don't hesitate to give us a call or drop us an e-mail. We'll be happy to help.

Fish with us in 2011!

Mad River Outfitters

813 Bethel Rd.

Columbus Ohio 43214

614-451-0363

admin@madriveroutfitters.com

http://www.madriveroutfitters.com/