Fly Fishing Film Tour in Columbus!

The Fly Fishing Film Tour (F3T) 2012
Gateway Film Center
1550 North High St.
Columbus OH
Thursday, March 8, 2012
(6:00pm - 9:30pm)

Tickets can be purchased online at http://flyfilmtour.com/buy-tickets for $15, or in store at Mad River Outfitters www.madriveroutfitters.com 614-451-0363 for $12.

ALL PROCEEDS FROM THE COLUMBUS SCREENING TO BENEFIT PROJECT HEALING WATERS www.projecthealingwaters.org

Local event sponsors include: Trout Unlimited, Mad River Outfitters, Central Ohio Fly Fishers, and Miami Valley Fly Fishers. Industry professionals and non-profit organizations will be in the lobby before the films begin to meet with guests: Project Healing Waters, The Fiberglass Manifesto, Angler's Choice Flies, Central Ohio Fly Fishers, Mad River Outfitters, Steelhead Alley Outfitters, and more...

Don't forget to bring some cash. There are some outstanding raffle prizes that you won't want to miss out on!


FLY FISHING INDUSTRY’S LARGEST EVENT EMBARKS ON CONTINENT-WIDE HD TOUR
Adventure film tour showcases global locales while supporting local businesses and filmmakers
Fly fishing’s most celebrated annual event, the Fly Fishing Film Tour (F3T), the original and largest event of its kind begins its continent-wide trek January 26th. The traveling spectacle serves as a stage for the best filmmakers in the industry, an avenue for supporting critical conservation groups, an expo for local outfitters, and one heck of a party for growing outdoor enthusiasts and avid anglers alike.

With never-seen footage from across the globe, a party atmosphere, audience giveaways and valuable coupons, the annual high-energy spectacle is the sport’s most anticipated live-event. This year’s tour will make stops in over 125 cities across the U.S. and Canada. Along the way local businesses, conservation groups, filmmakers and fans all stand to benefit from each screening.

“Our goal in doing this is to share our passion and support the sport we love”, says F3T producer Chris Keig. “This year our tour will donate over $30,000 dollars to filmmakers. We’ll work in conjunction with over 175 local business and 150 conservation groups, and we’ll be giving away over $350,000 in prizes to fans who come see us. It’s important people know that walking the talk is at our core.”

This year’s spectacle includes a more diverse set of content than any prior year or any other tour. “We have something for everyone”, says F3T Filmmaker and Road Manager Thad Robison. “From scrappy Steelhead in Kodiak, AK to 100-pound jumping Tarpon in the Florida keys, from places you may have been to destinations we probably couldn’t find on a map if we tried.” Other featured destinations (and fish) include the Bahamas (Bonefish), the Northwest Territories (Grayling and Arctic Char), the jungles of Belize, Scotland, Montana, British Columbia, Wisconsin, Silver Creek, Idaho and more.

With nearly 75% of the shows selling out in advance, the F3T is the fastest growing event of its kind. “We hear from people constantly who couldn’t get tickets, or want us to bring the tour to their town”, Robison says. “As far as tickets go, we recommend our fans visit our local retail sponsors where they can get discounted tickets.”

As for adding screenings, Robison continues, “We’re adding markets each year but we have a program setup where we partner with fans to put on their own show. It’s a great way to raise money for a local group. We help with the marketing and they get to put on a screening, have a great time and make some money.”

The Fly Fishing Film Tour is produced by Webeye Group, LLC. It is presented by Costa, and sponsored by Patagonia, Sage, Hardy Reels, Yeti Coolers, Scientific Anglers, Trout Unlimited, Mountain magazine, El Pescador, Yellow Dog Flyfishing Adventures, and is presented in HD by the Outdoor Channel.


Mad River Outfitters is proud to be a sponsor of the 2012 Fly Fishing Film tour here in Columbus!

Mad River Outfitters

813 Bethel Rd.

Columbus, Ohio 43214

614-451-0363

www.madriveroutfitters.com

admin@madriveroutfitters.com

Exciting Early Spring Events!

Exciting Early Spring Events and News:

Special guest: Jeff Liskay

Saturday, February 25

"Stepping Into Another World"

A program on Spey and Switch Style Fishing

Friend, guide, trip host and long rod extraordinaire Jeff Liskay will be giving a special presentation for us here at the shop. Things will get going around 11:00 and last until about 3:00 with a 1/2 hour break for lunch.
Topics covered will include:* What makes a steelhead tick* Rod Talk- Switch and Two Hand* Fly Lines- A-Z for the Great Lakes Tribs* Choosing the right cast* Sink Tips- The Right Tip for the Job* Go To fly patterns* Wade right in- presenting the fly on the swing

Click Here for more details and pricing!

Or...

Give us a call at 614-451-0363 to sign-up

Fly Fishing Film Tour in Columbus!

Thursday, March 8th

Gateway Film Center

Sponsored by: Trout Unlimited, Mad River Outfitters, Central Ohio Fly Fishers, Miami Valley Fly Fishers and Michael Decoteau.

All proceeds to benefit Project Healing Waters, Ohio Chapter

Click Here for more info

Tickets available in the shop!

Very Special Guest:

April Vokey

Monday, March 12th

Fly Tying Masterclass: Tying Intruder Variations

Click Here for details and pricing

Just a reminder that there are some great deals to be had on our SALE Page. Tons of winter closeout and clearance items and more on the way!








It's also that time of year that some "one-offs", discontinued and a bit of used stuff starts showing up on our E-Bay store. Just added a few things this weekend and much more to come. Might want to check there occaisionally!

See our Ebay Store




Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214
614-451-0363
www.madriveroutfitters.com
admin@madriveroutfitters.com

Layering and Insulation

Surely a few cold months of fishing ahead for most around here.....for some even more. What an important category. We feature "Layering and Insulation" products from companies like Simms, Patagonia, Orvis, Filson and more. Below are some of our featured favorites! All in stock and available in the shop or on the website.

Patagonia's capilene long underwear has set the standard in "long johns" for decades now. It is simply the best next-to-skin layering material that you can buy....period.

Capilene baselayers feature a moisture-wicking polyester fabric that dries and wicks incredibly quickly. Capilene polyester is also recycled, recyclable and features Gladiodor® garment odor control.

Capilene 3, or Midweight is surely the most versatile. It provides the perfect balance of wicking and insulation. It is by far the best selling weight that they make.

Capilene 1, or what we used to call "Silkweight", doesn't provide any insulation but is the most superior at wicking. For extreme situations or more aerobic situtions you may want this next to your skin for maximum wicking. We use the shirts as undershirts as well as for sun protection in the tropics.




Simms Merino Wool!



In the Fall of 2011, Simms introduced their Merino Wool long underwear. We really felt they did a great job and gave them a shot. We love the stuff and it has sold exceptionally well so far! The merino wool is exceptionally comfortable and the natural fiber is odor-resistant.




A great layering piece that has been around for a few seasons now. Simms Waderwick Fleece Top and Waderwick Fleece Bottoms. 2 way stretch 200 weight polartec fleece at a great price. These things are great and continue to sell well. Now in the Simms Orange!


Top of the Line!

The Simms Guide Fleece Top and Guide Fleece Pants are exceptionally cozy pieces of gear!
Exceptionally warm, comfortable fleece-ideal for layering in any situation. Fabric is smooth on the outside soft inside. Easy-in, easy- out and super comfy. Insulates with hardly any weight and never hinders mobility. Can get away with this as a general top as well and the pants CAN go from river to bar pretty well!

Maybe the most important Category.........Socks!

We do carry a great selection of socks from Smartwool and Simms. Both in the shop and Online.

New this Spring we are featuring the Simms Exstream Wading Sock and the new Liner Socks.

Absolutely one of the finest pairs of insulating type/wader pants we have seen! These have been selling equally as well in the "front" of the shop to casual folks looking to walk the dog or shovel a bit of snow.

It sure is nice to put on fleece-lined Nylon shell pants on a frosty morning headed out to the river. The DurapelPlus finish and COR3™ technology make this cold weather pant a winner.

And to top things off....the Simms Rogue Fleece Hoody. This thing is wildly popular, and pretty cool looking. DWR finish Softshell fleece at a great price!

Of course Gloves are a staple of any layering system. We feature a pretty good selection in the shop and online.

Shown here are the Simms Foldover Mitts. By far our best sellers but there are some other great choices on the site.

The Simms Gore-Tex Exstream Hat is a great choice for keeping the melon warm and dry.

Of course, many other choices in Hats to be found on our website.

Thanks for taking the time to read this folks and of course any questions about "Layering and Insualtion"- give us a call or drop us an e-mail!

Mad River Outfitters
813 Bethel Rd.

Columbus, Ohio 43214

http://www.madriveroutfitters.com/

admin@madriveroutfitters.com

New to the shop! The fabulous Bertucci Field Watches

Mad River Outiftters is proud to now be a dealer for the fantastic Bertucci Field watches!

If you could own only one good watch....it would be a watch well suited for most of life's endeavors. It would need to possess the qualities of durability, singularity of purpose, and versatile styling. In essence, equally rugged and refined, with an understated, classic and enduring design. This is how they approach watches at Bertucci, in the only way that they know.....an original and authentic way!

Their story is a simple one. It's about building a better watch. It's a Promise of Performance this is derived from a belief that innovative design and attention to detail matter. It is this focus and integrity that drive this company, an honest, true and authentic way. They believe if a watch is done right, it connects with you......creating an emotional touch point that says something about you, a personal expression well suited to your lifestyle.

Bertucci Performance Field Watches balance form and function, with an enduring style and rugged quality that are ready to survive the day to day challenges that come your way.....whatever that may be.


You'll feel it the moment you wrap a Bertucci watch around your wrist. You'll notice the innovative and ergonomic design, quality materials, and premium features that went into it. That's no accident. It's the result of their Durability By Design certification process and the basis of their Promise of Performance.

When they create a watch, they study the ways in which it will be worn and used by people that demand the most from the products they depend on in the real world. This approach requires a balance of form and function.....designing, engineering, and manufacturing with an attention to detail.....an attention to performance.

* Durable U.S. patented DX3 Design Case- integrated unbreakable band lugs/pins

* Rugged Screw Down Crown

* Screw Down Case Back

* Hardened mineral or sapphire crystals

* Long lasting and comfortable two-ply U.S. patented nylon bands or top grain USA Made leather bands

* Designed with an attention to detail and performance

* Reliable all metal precision quartz Swiss or Japan made movements

* High performance Solid Titanium or Solid Stainless Steel cases

In the end, each Bertucci watch offers long lasting durability. Simply put, Bertucci watches perform like no other watch because they're built like no other watch!




Check Out our selection of Bertucci watches in the online store!

Don't see what you want there? Please remember that we can special order any product that Bertucci makes. We'd be happy to!!

Mad River Outfitters

813 Bethel Rd.

Columbus, Ohio 43214

614-451-0363

www.madriveroutfitters.com

New Luxury Accomodations in Chile

In March of 2004, Mad River Outiftters escorted a group of 11 anglers to the XI Region of Chile........Patgonia. Since that 1st trip, we have been extremely blessed to have hosted over 200 clients in the region and have shown them the trout fishing trip of their lives! Many folks have been back a 2nd time and a handful of those now fish Patagonia with us every season.

We do have some big news for the late 2011 and 2012 seasons below!

Around the same time as our 1st trip, MRO's Brian Flechsig had been a regular guest on the popular T.V. series The Walker's Cay Chronicles hosted by Flip Pallot. The moment that Brian arrived back in Ohio from that first trip....Flip was his 1st call. It didn't take much coaxing, and in January of 2005 they were in Chile, making movies for ESPN.



Their guide for the filming was none other than legendary Chilean guide Nicolas Gonzalez. Nico and his lovely wife Ilsie own a fly fishing guide and outfitter service called Trouters ltda., based out of the capital of the Patagoina region, a wonderful town called Coyhaique. Albeit another story alltogether...but during these days spent filming, some lifelong friendships, and partnerships were formed. Within a few years, Mad River Outfitters and Trouters teamed up and have been offering the best in Patagonia Fly Fishing ever since!





Patagonia Chile- commonly known as the Brown Trout Capital of the World.

Brian Flechsig and Flip Pallot in Chile during the filming of two episodes of the Walker's Cay Chronicles for ESPN

Setting up perfect shot with Nico Gonzalez.

*****Please note that we do have some "loaner" copies of the shows that the boys did if you are interested. Just contact us...we'll send one out to you FREE of charge!


Now for the Big News!

For the 2011/2012 fishing season (November- April), we will be hosting clients at the Fantastic Coyhaique River Lodge. We are convinced that this operation offers the absolute best in lodging, meals and atmosphere in the entire region. We couldn't be more excited about this new partnership.

The lodge is located 5 miles outside of Coyhaique...right along the river that bear it's name.

We truly believe that we now offer the best guide(s), the best accomodations, the best food and simply the best...most personalized service in the region.

For more pictures of the new Lodge.....Click Here

Here is what MRO Shipping and Receiving manager, Dick Davidson had to say about his recent trip:

" In March, 2011 as the Mad River Outfitters host, I had the opportunity to enjoy the company of one of our most intersting clients, Frank Alexander. Together we experienced wonderful Chilean hospitality and incredibly exciting fly fishing in Patagonia, Chile, the "brown trout capital of the world". Our trip was hosted in Chile by Patagonia Trouters, Mad River Outfitters partner located in Coyhaique, Chile- XI region.

Upon arrival in Balmaceda, the local airport, Frank and I received a very warm welcome from our hostess Ilsie Wolf....who runs the business side of the operation and is also married to the head guide and owner, Nicolas Gonzalez. That evening we were joined at dinner by the legendary Patagonian guide and in short time, we knew we were about to experience a more than memorable week with Nico....and boy were we correct.

Nico is as engaging as he is knowledgeable guide. He is both teacher and guide and his patience and demeanor should set the standard for all fly fishing guides. He shared very interesting information about the area, the geology and the flora and fauna. I can see now why Flip Pallot called him the "Best fishing guide I have ever fished with". I have never fished with a guide who works as harder than Nico to ensure that you enjoy the fly fishing experience of a lifetime...and that we did.

Frank and I both landed some of Patagonia's finest brown trout...with the tuteledge and coaching of Nico of course. Each day our lunch breaks seemed just as memorable thanks to the lunches that Ilsie packed for us. Of course there were the lunch-time jokes by Nico....always a clown and tons of fun to be with.

In short, Ilsie and Nico, as owner-operators of Patagonia Trouters, will go out of their way to make sure that your visit to Patagonia is the experience that you were looking for and much more. One that you will be talking about for years to come."

Dick Davidson- Mad River Outfitters

Our fearless leader- Ilsie Wolfe showing Frank and Dick around town

Mad River Outfitters and Patagonia Trouters

Offering the finest in Chile Fly Fishing!

Click Here for Details and Pricing on our 2012

Fly Fishing Trips to Patagonia

813 Bethel Rd.

Columbus, Ohio 43214

614-451-0363

http://www.madriveroutfitters.com/

Mad River Outfitters- Trips Trips and Trips

Wow! So much going on it's almost overwhelming.......almost.


Tons of stuff to report- new items, new classes, new employees.....store upgrades and more. As always be sure to stay tuned to Facebook and Twitter for all of the latest updates.

Our Trip program is certainly as aggressive as ever and we have some great excursions to choose from.

Alaska trips this year were a huge success! July and September both found great fishing and great adventure. Some photos posted from July and more on the way from the September group.

Salmon season was as good as we have seen it and the September group to Schmidt's had a blast. 2012 dates are already posted.

Brazil trip leaves today and we will of course be posting pics and reports here and other places around the website once they return. Brian Flechsig is hosting and will be filming some video so stay tuned.


Here's some highlights of trips to come:

Fall Steelhead

As always, we are geared-up and ready for a great Fall season. We will once again be working with the great folks over at Steelhead Alley Outfitters and have guides available at any time. Combine their services with our "shop guides" and MRO boasts the largest Steelhead Guide Staff in the region.

Click Here to learn about an Erie Steelhead Trip

We are also very excited about our continued partnership with Steve Kuieck and his Muskegon River Lodge/Riverquest Charters. Two Fall trips on the books this year.

October 30th- November 2nd

&

November 6th- 9th

Click Here to learn more about these Michigan Steelhead Trips

And of course.......our 14th season coming up!

Andros Island Bonefish Club

November 5th- 12th 2011

&

February18th- 25th 2012

These trips are always our favorites. Of course the bonefishing is simply the best on the planet but we also love being with the folks from the lodge as well as the clients who go on these trips with us. Many folks are 10+ years with us and not stopping any time soon.

Click Here to learn about our Bonefish Trips





Peacock Bass in Brazil!

January 20th- 28th 2012

with host Jerry Darkes


Our unique and exclusive "Floating Cabin System" allows fly anglers the absolute advantage in this incredible fishery. Wonderful accomodations right smack in the middle of the action.

Our 6th season in the Amazon!

Click Here to learn more about our Peacock Bass Trips

Patagonia Chile

We are approaching 10 years in Chile now and have no plans of stopping soon. Truly the most breathtaking place that you will ever fly fish! Known as the "Brown Trout Capital of the World" and simply the best we know of.....period.

We are once again (and forevermore) working with Nicolas Gonzalez and his Patagonia Trouters. Nico and his wife Ilsie run a top notch, very personalized operation in Chile and those that know them.....love them.

We are proud to work with them and are booking trips for the 2011/2012 season as we speak. Individual bookings available from Thanksgiving to May or we are also offering a shop trip in March.

Click Here to learn more about Fly Fishing in Chile

And last but certainly not least.........Alaska!

We had a great 2011 season with over 30 clients experiencing "Alaska's Affordable Alternative".

We will once again be visiting Jim Johnson and family at the Naknek River Camp.

Alaska trips starting at $2195.00 per week......that's right friends!

MRO Alaska Trip 2012

hosted again by Jerry Darkes with the ample help of Lou Uecker!

July 21-28 2012

Click Here for more information on our 2012 Alaska Trips

That's it for now friends. Thanks for reading and we hope to fish with you soon!

The staff of Mad River Outfitters

Mad River Outfitters

813 Bethel Rd.
Columbus, Ohio 43214

614-451-0363

http://www.madriveroutfitters.com/

The ONE is coming!

SAGE tells us that the one we have been waiting for is coming!

Sage Manufacturing, fly-fishing industry leader, launches the ONE rod series. The ONE rod is the first precision casting instrument to take advantage of Sage's groundbreaking Konnetic technology. The ONE offers exceptional tracking with virtually no lateral or torsional movement, resulting in astonishing casting accuracy that is unparalleled in the marketplace.

The inherent strength of Konnetic technology allows ONE rods to have a smaller diameter and are 25% lighter than comparable Sage rods. These attributes combine to provide augmented aerodynamic efficiency. Further innovations are the 70% lighter, low profile ferrules that help direct and carry energy through the rod without sacraficing strength, critical action and feel.

"The ONE rod becomes a true extension of the angler's arm," notes Sage Chief Rod Designer Jerry Siem. "It offers a more fluid transmission of energy from the arm to the fly. The eye sees the cast it wants to make and is translated to the hand through the rod instantaneously."

The fast-action ONE rod family is intended for all fishing conditions thanks to a list of high-end features. A custom cork handle is fashioned in a snub-nose, half-wells grip on the 3-6 weights and a full-wells handle with fighting butt on the saltwater capable 6-10 weights. Each handle is designed to match the exact taper of the rod providing even greater sensitivity and feel. Other details include the Sage designed round eye tip-top which never pinches or binds the line, allowing the caster to mend and cast in any direction with full control. On the 3-6 weights, the elegant walnut insert is perfectly married with the bronze anodized aluminum reel seat. Saltwater weights feature all anodized reel seat components. The ONE Rod comes in a new Black Ice color, which has a translucent finish and is complemented by black guide wraps and bronze trim wraps. Each rod comes with a powder-coated aluminum rod tube with Sage medallion and a hand-made rod sock.

"The ONE Rod is smooth and precise with an intentionally forgiving 'sweet spot' that complements widely diverse casting styles," says Eric Gewiss, Sage's marketing manager. "This helps the angler make a full range of close-in and long distance casts that hit the mark with equal ease. Being able to feel exactly what the line is doing through all stages of the cast gives anglers ultimate control so they can make the micro-adjustments needed to place the fly precisely where it's wanted"

Already award winning, the One rod has been recognized as the "Best New Fly Rod" at EFFTEX 2011. Award ceremonies were held in June at the EFFTEX show in Amsterdam.

The ONE rod will be available at Sage authorized retail locations in August/September 2011 with a selection of 22 single hand models. ONE rods range from 3-10 weights and will be priced from $715 to $740 (Expected to arrive at MRO the 1st week of August)

About Konnetic Technology

Konnetic technology, the most recent and significant evolution in the fly rod innovation, uses new materials combined with pioneering manufacturing methods and processes. This technology inocorporates an optimized ratio of Sage's proprietary resin to exclusive high modulus aerospace-grade carbon fiber.

The latest construction methods include Sage's Advanced Modulus Positioning System (AMPS); a process that precisely aligns and positions carbon fiber materials to exacting tolerances for the greatest blank strength delivering extremely efficient energy transfer throughout the shaft. Using Sage's High Compression Molding process, carbon fibers are compacted for optimum density and precise alignment while simultaneously fusing the 50% lighter all-carbon fiber inner core.

Also New from SAGE- "ESN" Rods and the Upgraded "Bass" Rods

The new European Style Nymphing rods are gonna be cool. All 10' and 2-5wt models.

The Bass Rods have all been updated for 2012 and they will now be featuring a Peacock Bass model!



All of the new Sage rods including the new ONE are set for delivery at Mad River Outfitters in the 1st or 2nd week of August 2011!!! We'll let you know...don't worry.

Also look for them to be available for pre-sale on the website very soon!



Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214
614-451-0363
www.madriveroutfitters.com