Monday, August 24, 2015

Well, we’ve got some big news to announce today here at Mad River Outfitters.  If you’ve been in the shop this last year, you’ve undoubtedly met David, and he probably bent your ear in two.  The Bad News: David’s moving to New Orleans to chase redfish and enjoy the many other offerings of the Crescent City. The Good News: he’s going to remain a part of the team while he’s down there, working with us on several exciting projects – including one that’s going to blow your mind!

The OTHER good news:  we’re looking for a new team member! This is your chance to become part of the team here at Mad River Outfitters, one of the fastest-growing companies in the fly fishing industry!

That’s right, business here at Mad River Outfitters has been exploding over the last few years, and we can’t keep up without you! We’re looking for an individual familiar with the shop and our mission: to provide an exemplary customer service experience, the best in the business. We are looking for people-oriented candidates who enjoy interacting with anglers and other customers as much as they enjoy fishing. The ideal candidate will is a hard-working idealist who likes working in a comfortable environment but isn’t afraid to get his or her hands dirty. Fly fishing experience is a must, but you don’t have to be Flip Pallot to impress us – after all, there aren’t any fish here in the shop.

“I knew I wanted to work in the outdoor retail industry, but the experience of being a part of a small, family-style team, as opposed to a bigger retail experience, is probably what kept me engaged in the business,” David told us in his exit interview. “This team isn’t made up of co-workers, but friendships  I expect I will have for life. I enjoyed sharing information with customers, but what I learned dwarfed what I could ever have shared. This is a great shop, and I envy whoever is about to take my place.”

If you are interested in being a part of the team at one of the country’s largest and fastest growing fly-fishing outfitters, shoot us an e-mail! A formal cover letter isn’t necessary, but please do include these details in the e-mail, along with your resume:

-          What is your approximate level of fly fishing experience?

-          Why do you want to work in our shop, specifically?

-          What’s your favorite brand in the shop, and why? 

Send resume and info to:

Any questions please contact our store manager- Andy Jensen at 614-451-0363

Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214

Tuesday, August 18, 2015

Two late Summer Promos:

FREE T.U. Membership

Place ANY order of $100.00 or more at and we'll include this voucher for a FREE 1-year membership to TU!

* offer valid through 9/15/15

30% OFF Howler Brothers

No coupon necessary! All Holwer Brothers at 30% OFF between now and September 1st.

Click Here to view our selection!

Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214

Thursday, August 13, 2015


Incredibly light and incredibly strong, the Impact feels like nothing you’ve ever cast. At first glance, it seems shockingly slow for a high-end rod – and then your cast doesn't fall apart as you overpower it.....your loops actually get tighter!!! And then it dawns on you, like a very subtle joke, that this rod is DIFFERENT…

The culmination of several years’ worth of development and some of the top minds in the industry, Temple Fork Outfitters’ new high-end rod has been one of the most anticipated sticks of recent history.  Versions of the Impact have been in the hands of some of the country’s top anglers and guides for over a year, as TFO continued to tweak their new flagship. 
Now the Impact is hitting racks across the country, and anglers ought to prepare themselves to be astonished. 
In an era where performance is equated almost solely with blisteringly fast rods, the Impact approaches the concept from a different direction. The Impact isn’t a slow rod – in fact, it’s one of the most powerful pieces of graphite available. 
It’s just different.
“If we can equate high-end fly rods with muscle cars, then it’s easy to see the Corvettes out there, and the Camaros – as well as the Mazda Miadas,” said guide and outfitter Brian Flechsig, of Mad River Outfitters, one of the first dealers to get their hands on the new rod. “If that’s the case, then the Impact might be more like a Tesla Roadster. It doesn’t look like a Corvette, it doesn’t sound like a Corvette, it doesn’t even drive like a Corvette…but there’s no doubt in anyone’s mind that it performs like a Corvette, or even better.
“It’s just that different,” he said. 
Flechsig first took up the Impact as an experimental version in an 8 weight while fishing for bones off Andros Island. He immediately noted the rod’s slim profile – almost half of the blank diameter of other 8 weights, and one of the lightest on the market. 
“I fished it for five days straight,” he said. “I didn’t even take another rod out of my quiver.”
Blane Chocklett, Virginia’s musky hunter extraordinaire and originator of such pivotal recent flies as the Gamechanger, was on the team that advised rod designers working on the Impact. He’s been fishing the rod for around a year, in both his home waters and around the world.
“Usually, to get something out of a rod, you have to give up something else,” he said. “That wasn’t the case here. The new technology being developed [at TFO] let’s you get everything you want in a rod without making sacrifices.”
Chocklett acknowledges that the rod feels different but says that, once the caster stops trying to overpower and lets it work as it was designed, it’s a dream, turning over large flies and casting into the wind with ease. He notes that, like most rods, finding a line that properly complements the Impact is important; he said he’s found Scientific Angler’s Titan Taper to be a great fit.
And the elasticity of the rod, coupled with its strength, means that when you transfer the energy of the fight where it belongs – to the butt – the rod continues to earn its keep. With a traditional fast rod, the extreme stiffness of the butt means the fighting energy of the fish is transferred to the angler, and the emperor’s new clothes are suddenly revealed: most expensive rods are exclusively casting machines that offer precious little in the way of fish-fighting power – not the best thing when wrestling a powerful saltwater gamefish, and not the best thing for protecting class tippet, either. 
“I took a 34-inch false albacore on an 8-weight Impact, in the 20 pound range,” he said. “It was going crazy and I was really putting the wood to it. You’re able to feel everything – almost like fiberglass, which allows you to fight the fish way back on the grip, how you’re supposed to.”
“This rod is just stronger,” he continued. “It’s not going to break or fail nearly as often as other rods. That’s even more incredible when you consider its weight and the diameter of the blank.”
Chocklett believes the rod could revolutionize angling for hard-fighting species such as carp, redfish, and bonefish – but, in the hands of the right angler, the Impact could end up being the go-to rod for even bigger quarry: he recounted a battle between the Impact and a monster 40-inch flathead catfish last summer. 
He also thinks TFO is onto something significant with the new ultra-high modulus carbon fiber debuted in the Impact.
“They’re going to do all kinds of different things with this new technology,” he said. “This is only the beginning.”

Friday, July 24, 2015

FOR IMMEDIATE RELEASE: Legendary “Walker’s Cay Chronicles” Angler, Flip Pallot, launches new website, blog

Saltwater fly fishing pioneer’s site boasts a “playgroup” of angling icons, including Lefty Kreh, Stu Apte, Chico Fernandez, and many more

For a self-declared technophobe who thought the Internet was likely a “passing fad”, angler and consummate outdoorsman Flip Pallot is surprisingly excited about his new web presence,
                “No one could be more amazed than myself by the fact that I’m getting to announce the opening of my own, full service website,” he said in a release. “  I just love saying it. Not one to have welcomed or accepted the World Wide Web, I find myself, like everyone else on planet earth, knee deep in its allure.
“I think I’m going to say it again. ‘’ –  feels good!”
Pallot worked closely with angler, guide and outfitter Brian Flechsig, owner of Mad River Outfitters in Columbus, Ohio.
“I had plenty of help and encouragement in the launching of the site,” he said.
The site itself is a virtual ‘who’s who’ of legendary fly anglers, and users can expect to glean angling wisdom from the likes of Stu Apte, Lefty Kreh, Rob Fordyce, and many more.
The site’s kick-off also includes Flip’s first ever blog, “Tall Tales”, a compendium of fishing adventures and insights from Pallot and friends, which is available as a RSS feed. “ isn’t just a portal to booking Pallot for appearances: it presents a reckoning of the history and relationships of a master,” said Flechsig, whose encouragement was a catalyst for the site. “And, importantly, this site will provide him with a vehicle for sharing the wisdom and knowledge he’s accrued over the years. I don’t know of any anglers who couldn’t benefit from the opportunity to virtually sit at the master’s knee.”
Flechsig, who’s spent the last several years mastering his own brand of web-retail strategies, has piloted his outfitting business around the onslaught of big-box outdoors retail, in part due to his commitment to providing anglers and customers meaningful web content and avoiding “clickbait”-style web content that promises much but does little more than confuse customers.
                “Flip and I both believe that, if you provide your customers with good information and steer clear of bullshitting them, they’re going to stick around,” he said. “This website will equip anglers to make good decisions when it’s time for them to break out their wallets.
“And, if they want to break their wallets out then and there, well, we’ve got them covered,” he laughed.
For his part, Pallot himself is looking forward to the site’s evolution, and welcomes feedback from friends, fans, and anglers everywhere.
“…After it’s been around for a couple of weeks, it will begin to take shape as a truly unique place to visit – that’s a promise,” he said. “Meanwhile, please slip around the site and let me know your thoughts; I’ll be right pleased to hear from you.
“And…‘’. Damn…just had to say it one more time.”

For press inquiries, please e-mail, or call Brian Flechsig at (614) 451-0363 and of course be sure to visit the site at

Monday, July 20, 2015


After more than a year in the making, we can finally tell you what Flip Pallot and Brian Flechsig have been up to!

Mad River Outfitters and Flip Pallot have teamed-up to bring you the NEW!

Click Here to check out the new website!

Mad River Outfitters
813 Bethel Rd.
Columbus, Ohio 43214

Friday, July 3, 2015

Press Release:
July 1, 2015

Temple Fork Outfitters New Impact™ Series Fly Rods

Rod design has always been a game of compromises…until now.  Several years ago we introduced our RPM™ (Rod Performance Matrix) to better define what a rod – or rod series – has been designed to do.  Presentation, distance and lifting are the three attributes by which all rods can be measured.  Emphasis in one of these has always meant a deficiency in another.  The new Impact™ rods by Temple Fork Outfitters, through an innovative fusion of fly rod functions designed to achieve the pinnacle of performance, have made this compromise a thing of the past.

Impact™ rods are unbelievably smooth and powerful, loading and unloading with maximum efficiency affording an effortless feel and level of performance that will impress the most accomplished angler along with the easy loading fish-ability newer fly casters need. Their action, in conjunction with a unique combination of the latest materials, merges the attributes of all your favorite rods in such a way that there’s no trace of any of the familiar limitations you’ve had to put up with.  Impact™ rods are designed to exceed every angler’s expectations with a level of excellence that will set new industry standards.  That’s making an Impact.

Each blank offers a very slim profile finished with our exclusive Tactical Series Stripping Guides and ultra-lightweight chromium-impregnated stainless snake guides.  Their reduced profile burl cork handles are both handsome and durable - plus they retain their superb feel under all fishing conditions.  The handsome blanks are matte black with black thread wraps and emerald trim.  Smoke-gray machined aluminum reel seats with gray carbon fiber inserts adorn the larger models with beautiful rosewood inserts on the smaller models.  Starting at $324.95, the Impact rods are available through a limited selection of our best dealers in line weights four through ten.

For more information on the Impact Series, or any other TFO products contact your local TFO dealer or visit,  

Brandon Powers
Temple Fork Outfitters
8115 Sovereign Row
Dallas, TX 75247

***Watch HERE and Mad River Outfitters Social Media Channels for a link to the new Impact Fly Rods as soon as they become available for sale.

Back in February, the folks at TFO sent MRO's Brian Flechsig one of the new "Experimental" fly rods which we now know will be called the Impact. He took the rod with him on the annual Andros Island Bonefish trip and here is what he and Andros Island Bonefish Club owner Shawn Leadon had to say about the rod:

Mad River Outfitters expects to have the new Temple Fork Outfitters Impact fly rods available for Sale in late July or early August.

Stay Tuned!

Mad River Outfitters
"Flagship" Temple Fork Outfitters Dealer

813 Bethel Rd.
Columbus, Ohio 43214

Tuesday, June 30, 2015

Press Release
June 30, 2015

Larry Dahlberg Joins Temple Fork Outfitters

Those of us who enjoy fly fishing - at least occasionally - know of some of the modern fly patterns that have elevated the sport beyond traditional cold water trout fishing.  Lefty’s Deceiver, the Clouser Minnow... the Dahlberg Diver arguably top the list. 

Larry Dahlberg is equally well respected with conventional tackle as well.  Beyond fly fishing, his innovations range from hard bait and soft plastic designs to rod developments that have allowed him to successfully land every conceivable species of fish - both salt and freshwater - while pioneering game fishing opportunities around the globe.  

"Like millions of anglers worldwide, I have followed Larry through his "The Hunt for Big Fish" television program now in its 23rd season.  He has fished every ocean and most major river systems in the world.  From his beginnings as a professional fishing guide at the age of 11, where he began guiding for Smallmouth Bass on the upper St. Croix river, to exploring Surinam for Wolf Fish, Larry has done it all.   He has both experienced and studied the environments and species that most of us can only dream about to the point that Lefty Kreh and many others claim that Larry is arguably the most knowledgeable all around angler in the world.  I agree and am proud to announce that he has joined the TFO Advisory Staff family."

Rick Pope
Temple Fork Outfitters

Larry shares our passion to help get more folks on the water and our belief that fishing elevates one's awareness of our environment, helps us understand more about nature and generally makes us better people. He is committed to helping TFO design and offer affordable, high performance gear that will continue to represent value both to those getting started and to those who want to expand their fishing opportunities with both gear and fly tackle.  In addition to sharing his knowledge of fishing gear design and applications, Larry has agreed to assist in developing educational programs and to participate in TFO's general business planning.  We are delighted and honored to have him join our team.

Jim Shulin
Temple Fork Outfitters