Friday, July 3, 2015

Press Release:
July 1, 2015

Temple Fork Outfitters New Impact™ Series Fly Rods

Rod design has always been a game of compromises…until now.  Several years ago we introduced our RPM™ (Rod Performance Matrix) to better define what a rod – or rod series – has been designed to do.  Presentation, distance and lifting are the three attributes by which all rods can be measured.  Emphasis in one of these has always meant a deficiency in another.  The new Impact™ rods by Temple Fork Outfitters, through an innovative fusion of fly rod functions designed to achieve the pinnacle of performance, have made this compromise a thing of the past.

Impact™ rods are unbelievably smooth and powerful, loading and unloading with maximum efficiency affording an effortless feel and level of performance that will impress the most accomplished angler along with the easy loading fish-ability newer fly casters need. Their action, in conjunction with a unique combination of the latest materials, merges the attributes of all your favorite rods in such a way that there’s no trace of any of the familiar limitations you’ve had to put up with.  Impact™ rods are designed to exceed every angler’s expectations with a level of excellence that will set new industry standards.  That’s making an Impact.

Each blank offers a very slim profile finished with our exclusive Tactical Series Stripping Guides and ultra-lightweight chromium-impregnated stainless snake guides.  Their reduced profile burl cork handles are both handsome and durable - plus they retain their superb feel under all fishing conditions.  The handsome blanks are matte black with black thread wraps and emerald trim.  Smoke-gray machined aluminum reel seats with gray carbon fiber inserts adorn the larger models with beautiful rosewood inserts on the smaller models.  Starting at $324.95, the Impact rods are available through a limited selection of our best dealers in line weights four through ten.

For more information on the Impact Series, or any other TFO products contact your local TFO dealer or visit,  

Brandon Powers
Temple Fork Outfitters
8115 Sovereign Row
Dallas, TX 75247

***Watch HERE and Mad River Outfitters Social Media Channels for a link to the new Impact Fly Rods as soon as they become available for sale.

Back in February, the folks at TFO sent MRO's Brian Flechsig one of the new "Experimental" fly rods which we now know will be called the Impact. He took the rod with him on the annual Andros Island Bonefish trip and here is what he and Andros Island Bonefish Club owner Shawn Leadon had to say about the rod:

Mad River Outfitters expects to have the new Temple Fork Outfitters Impact fly rods available for Sale in late July or early August.

Stay Tuned!

Mad River Outfitters
"Flagship" Temple Fork Outfitters Dealer

813 Bethel Rd.
Columbus, Ohio 43214