Thursday, December 14, 2017

A Welcome Note from Ross Fly Reels

Ross Reels Leaving Big Box Stores to
Focus On Specialty Fly Shops

Our team at Ross Reels has been working hard to bring you the most compelling new products while bringing the brand back to its roots as the go-to reel company for quality, 100% USA-made reels and unmatched customer service. The support of our dealers has been paramount in this endeavor.

Since we began producing reels in 1973, our greatest asset has always been you, our independent dealer base. Now, in an effort to further support that base, we are ending our sales relationships with major big box retailers, effective January 1, 2018.

By making this decision, we are renewing our commitment to you by focusing sales through the independent retailer network that is the backbone of our industry. The knowledge and expertise of specialty local fly shops cannot be matched, and there is no other place that the Ross Reels® brand should be.

Thank you as always for your continued support. 

The Ross Reels Team

Ed Note:

What a refreshing twist this holiday season!

All of us at Mad River Outfitters would like to THANK those at Ross for taking this bold move to help support "the small guys" like us. You can bet the support will come right back at you from us!

There has never been any question as to where the customer gets the best service, and where the brand gets the best representation. But the last 10 years or so, we have seen companies dropping to their knees to be in these "Big Box" stores....and it's obvious why. $$$$$$

Now, it seems that many are learning the lesson that this was a stupid move and they are pullling their products out of "Big Box" and throwing their support back to REAL FLY SHOPS.

Let's hope more brands learn this lesson and follow suit! Time will tell as to who is interested in making great products and having them represented/sold by folks who actually use them.....and who is interested in big profits only. 

Mad River Outfitters- a fly shop

813 Bethel Rd.
Columbus, Ohio 43214