Mad River Outfitters

Thursday, August 19, 2010

Mad River Outfitters- now a YETI dealer!

The source for YETI Coolers and accessories!

YETI Coolers are built to take the rugged abuse that comes with the way we work and play. Unlike ordinary coolers, which are essentially "disposable", a YETI is made to last!

Mad River Outfitters has become the exclusive dealer for everything YETI here in Central Ohio. We are also one of the few aggressively marketing these online.

* YETI lid latches are the same latches used on ATVs

* You can't break the handles on a YETI!

* Screw-in, gasketed drain plug is leak-proof and rugged

* YETI Coolers don't just close, they seal!

* YETI's full-length, integrated hinge system will not fail

Keep Ice Longer!

Keeping things cold is what a cooler is all about. With thicker walls, more than twice the insulation and a full-frame gasket, YETI out-performs the competition- it's not even close!

Here are a few quotes from folks you may know about their YETI coolers:

"I'm done! I've been buying coolers all my life! I'm through! DONE! FINISHED! I've got my YETI now. All I have to worry about now is what to put in it."- Flip Pallot

"Tough as Nails! YETI collers are truly incredible, easy to stand on as a casting platform or use as a seat. I found them to be very well built and tough as nails. I've never spent so little money on ice."- Jose Wejebe

"Lifetime Investment. In my world, a cooler is as important as a home refrigerator. Coolers have to be much more than just a place to keep cold drinks. They have to be a seat for a 300 pound man and a casting platform. I used to buy coolers frequently as the lid would be destroyed and they would no longer hold ice. No more! I have a YETI now!"- Tom Rowland

Check Out YETI Coolers Here!

Mad River Outfitters

Your source for YETI Coolers and accessories

813 Bethel Rd.

Columbus, Ohio 43214

614-451-0363

http://www.madriveroutfitters.com/

Tuesday, August 10, 2010

Lake Shawn Overnight- August 21st- 22nd

MRO Presents:

"Warmwater Overnight"

Saturday and Sunday

August 21st- 22nd

Join MRO and our guest hosts Jerry Darkes and Walter Shockley for a fun and informative overnight trip down to Southern Ohio's incredible Lake Shawn. Hybrid Stripers, Largemouth and Smallmouth Bass and Hybrid Bluegill are in our sights. Most are excited about the stripers and should be....they are awesome. Lodging in the on-site cabins as well as three meals included in the price of the trip!

Jerry Darkes has been a friend, rep , guide and consultant to Mad River Outfitters for well over 15 years now. He also happens to be one of the best known names and celebrities in the Midwestern fly fishing circuit. His articles, DVD's and seminars have helped hundreds of anglers better their sport over the years.

Walter Shockley has become a quick friend of Mad River Outfitters and is just a simple pleasure to be around. His no B.S. approach to fly fishing and life in general is contagious. He is also the founder of http://www.ohio-kayak-fishing.com/ and obviously holds a special passion for fishing from Kayaks.

Jerry is the rep for Freedom Hawk kayaks and he and Walter will have a few of the boats for people to try. There are also john boats on the premises to use and float tubes/kick boats will be on hand to try as well. Jerry and Walter will also be doing some basic instruction on flies, rigging casting etc.

Lake Shawn was born in 1962. For the past 48 years the property has been owned and
managed as a sporting lake offering some of the best bass fishing and hybrid striper fishing in Ohio. The property consists of over 108 total acres and 30 acres of crystal clear deep water. Some areas of the lakes are as deep as 40 feet providing a perfect habitat for numerous varieties of sport fish. Lake Shawn is located in southeastern Ohio six miles west of Powhatan Point on State Route 148 in Belmont County, approximately a 2.5 hour drive from the cities of Cleveland and Columbus and 1.5 hour drive from Pittsburgh, PA.

The lakes are stocked on a year round basis with a variety of sport fish. All fish are raised on site and great care is taken to preserve the abundance of fish currently thriving in the lakes. It is not uncommon in a days fishing to catch large numbers of smallmouth bass, largemouth bass, perch, crappie, catfish, bluegill, trout and large hybrid striped bass. All fishing is catch and release and overnight accommodations are available in our rental cabins.

Excited about the Hybrid fishing!!!

Great Largemouth!

Monster Hybrid Bluegill

Did we say stripers?

Here are a few details on the trip:

* arrive Saturday the 21st around 11:00 a.m.

* basic welcome/instruction/Freedom Hawk kayak demos

* fishing until dinner

* fishing until dark

* campfire/fish stories

* lodging in gorgeous on-site cabins

* fishing until breakfast

* fishing until lunch/instruction

* fish until 3:00 p.m. departure

* Introductory price of $295.00 per angler!!!!

Details on 2011 will be posted soon!

As always- give us a call at 614-451-0363 or e-mail at admin@madriveroutfitters.com if you have any questions or to sign up for this trip!

Friday, July 9, 2010

Smart Shield - Serious Sun Protection

Staying protected from the harmful rays of the sun is big business these days! Earlier this year we teamed up with BUFF and their products are selling like hotcakes. UV rated clothing from Simms, Patagonia and Columbia flies off the shelves both here in the shop and on the web. Tilley hats are more popular than ever and local dermatologists now send their patients to us for "full coverage".

We have now teamed up with the folks at Smart Shield and now offer some of the finest and most unique products in their class:

Today's active consumers demand healthier products. SmartShield's unique formulation helps reduce the risk of skin cancer and premature aging. These products are waterproof, sweatproof, non-staining and eco-friendly. UVA/UVB protection that's so light and natural, you forget it's there!

Better than oil-based sunscreens

Unlike oil-based sunscreens that clog pores and capture heat, being Aloe Vera based, SmartShield products are quickly absorbed and bond with the top layers of the skin. This invisible and natural feeling protective shield allows the skin to perspire naturally and stay cooler. SmartShield is hypoallergenic and safe for all skin types. SmartShield is a serious sunscreen that can be worn all-day, everyday. It won't clog pores, won't stain clothes and won't sting eyes. The special formulas contain Vitamins A, C and E are are quickly absorbed for serious, tough protection.

One of the highlights is the SPF 30 Gel- a dry, cooling alchohol base that is great for people with oily skin. A favorite of many!

Another hard to find is the Sunscreen Spray!

They also feature a DEET FREE insect repellent that really works!

See all the new SmartShield products by Clicking Here!

Thursday, July 1, 2010

Greg Senyo and Summer Fly Tying

Summer isn't traditionally a big season for fly tying in our industry....but nobody told this guy!!

Greg Senyo is like the energizer bunny. Despite he and his crew at SAO fishing and guiding hard this summer, they are still cranking out the flies, tutorials and materials. We are sure glad to have SAO as friends here at MRO!

The Big News is Greg's new- "Shaggy Dub"

Senyo's Shaggy Dub is a spandex micro hair material with similar properties to rubber. The major difference is Shaggy Dub is UV resistant and will not break down, crack, deteriorate, rot, and become unusable like straight rubber after being exposed to the elements and sun light.Shaggy Dub is also cut long so that it can be utilized by tyers for everything from small nymphs to extremely large streamers. The movement of this material brings your flies to life, and the faintest motion or water current creates an "Alive" motion to the fly pattern.Offered in 12 colors it can be effectively introduced/blended to your favorite dubbings/furs or used straight to build increased motion to your fly patterns. Here are few pictures of Steelhead fly patterns that use Shaggy Dubbing and currently are used for Great Lakes Steelhead, Salmon, and Trout

Some examples- more can be found on SAO's extensive fly tying blog.

The picture below is a carp caught on guide Mike Schultz's new "Shag Berry" tied with the new Shaggy Dub!

Click Here to check out Senyo's New Shaggy Dub

This Summer Greg also brings us 12 new colors of his wildly popular Laser Dub

Click Here to check out Senyo's Laser Dub

Mike Schmidt has a few patterns on the SAO blog where he uses the Laser dub and they are super cool!

Check out Mike at http://www.anglerschoiceflies.com/ and be sure to tell him that we sent you.

See our Calendar for the dates when Mike will teaching fly tying at MRO! Fall 2010 and Winter 2011 already posted!

Thanks for reading and we hope that everyone has a great 4th of July weekend!!

Mad River Outfitters

813 Bethel Rd.

Columbus, Ohio 43214

614-451-0363

http://www.madriveroutfitters.com/

Tuesday, June 22, 2010

Freedom Hawk Kayaks

Truly the world's best "fishing kayaks"......and the world is starting to take notice!

"Kayak of the Year 2010"- Tropic Bay Kayak Fishing Classics

Check the links below for the full article and more!

New!- Freedom 12 Ultralight

47 lbs with the outriggers removed!

Details on the new boats available on the website via the links below!

Want to try a Freedom Hawk Kayak?

Freedom Hawk Kayaks
FREE Demos/Trial

Wednesday, June 23rd 6-8 p.m. and Wednesday, July 21st 6-8 p.m.

* These two demos will be held at Griggs reservoir near the shop and will feature our sales rep Jerry Darkes and Walter Shockley of Ohio Kayak Fishing.com. We will have a Freedom 12 and a Freedom 12 Ultralight on hand. Call the shop to let us know you are coming and stop by to pick up a map on the way.

Click Here for more details on these demos

Tuesday, June 15, 2010

Fly Fishing for Carp

Mad River Outfitters- your full-line "Carpfitter"

Outfitters for Carp on the Fly

It really got started back in 1996 when a guy named Jim Andrix started working at Mad River Outfitters. He was often heard to say that he was "Not much of a trout fisherman.....prefer my smallmouth and my carp". Not something heard very often in a fly shop, especially back then. The more we started talking though, the more we found folks who agreed. The carp are a fantastic gamefish on the fly rod. It was just that few people were willing to publically admit that they were "Carp fishermen"

Then, in 2002, we came out of the closet! "Carpin" was released and featured MRO's Brian Flechsig, fly fishing legend Dave Whitlock, Jerry Darkes, Jim Andrix himself and the late Dr. Steelhead...Michael Bennett. The movie takes a lighthearted look at the sport of catching Carp on a fly rod. It was a ground-breaking work in the industry and still holds it's value almost ten years later. It is one of the few of it's kind right now in the industry!!

We had also started "Guiding" for carp on a few pieces of water in Central Ohio and developed quite a client base. Late June and July became a busy season for us once the "Mulberry Hatch" was on! Muzzy Lakes Club, one piece of water that we work on features some of the best Mulberry fishing that we have ever seen! This was so much fun that it attracted the likes of Dave and Emily Whitlock every season. The photo above is Emily's 1st Carp on the Mulberry. Lefty Kreh even joined us one year and afterwards made a call to his buddy Flip Pallot. A year or so later we filmed a "Walker's Cay Chronicles" that aired on ESPN......and the rest is history!

Today the tradition continues.......

We now feature the talents of MRO's Andy Jensen and his "Fly-n-Carp". Andy has a full-blown "Ohio Flats Boat" and can be found poling the shores of Alum Creek and Muzzy Lakes Club with anglers from around the Midwest who are looking to experience the thrill of Ohio Flats Fishing. Andy will also be conducting a "Carp School" to be held at the Muzzy Lakes. This Summer's class falls on Sunday, July 18th and is limited to 6 students!

We also feature some killer carp trips with Captain Brian Meszaros and his Great Lakes Fly Fishing LLC. Brian is legendary for his muskie and smallmouth fishing but also puts customers on crazy numbers of carp during May, June and July.

For more information on our Professional Guide service for Carp, be sure to see the links below or the website under "Guide Service".

Mad River Outfitters

Your source for Carp on the Fly!

Useful Links:

Fly Fishing for Carp- good links here

Carpin'- the DVD

Carp Fly Department- one of the few online

"Carp School"- Sunday, June 18th 2010

Fly-N-Carp Guide Service

Great Lakes Fly Fishing LLC

New! Carp Photo Album

Tuesday, June 1, 2010

Andros Island Bonefish Club

Back in early May I received an e-mail from good friend and GREAT customer Dr. Jeff Innes. Seems he was going to be in Florida for a rendezvous with his son in late May and they were looking to do some fishing. Jeff knows to call and knows that we won't steer him wrong.....and we didn't.

After making a half dozen phone calls or so to my list of preferred guides that we work with I was a bit discouraged. All of our contacts were booked solid. Nothing available until mid to late Summer...but I knew I had an ace in the hole.

I called Jeff back and let him know that it was looking like we wouldn't find a guide. At least not one that I knew and recommended. Then I mentioned Andros.

I could HEAR Jeff's eyes light up over the phone. It didn't take more than a few more phone calls and he and his son were set-up for three days of fishing and four nights lodging at the Andros Island Bonefish Club.

Alex Innes, Jeff Innes and Shawn Leadon

Jeff made it very clear that Alex was not an accomplished angler and in fact this would be his 1st trip with fly rod in hand. I assured Jeff that they would have a great time! I called the club and made it very clear as to what we were dealing with and could they please set Jeff and Alex up with a guide that was patient and willing to help. We couldn't have done better than to put him with Shawn Leadon, one of the best bonefish guides on the planet and son of the owner....Rupert Leadon. Shawn did a bang-up job as always!

We'll make a long story short here. This is the note that I received from Jeff on 5/27/10:

"Brian, WOW! Great trip. We caught about 17 bonefish each and this was Alex's first fly fishing trip. Thanks for helping set it up. I'll get the equipment back next week.- Jeffrey T. Innes M.D."

The pics tell the rest of the story!

Dr. Jeff Innes on Andros

Alex Innes- Andros Island Bonefish Club

Jeff Innes with a beauty on Andros

This is what we do. We help people to catch fish.

Of course it makes the job easy when you get to work with folks like Juliet, Rupert, Marion and guides like Shawn. We have been working with these folks for over ten years now and it is truly a pleasure. Rest assured, we'll be back soon.......and so will Jeff and Alex!

Brian Flechsig- May 2010

Mad River Outfitters Bonefish Trips

November 6th- 13th with Brian

February 19th- 26th with Andy

Click Here for details on these and other great Fly Fishing Trips......or just call!!